Rothschild Boulevard
The Beating Heart of Tel Aviv
Bauhaus architecture, vibrant cafés, rich history, and the iconic birthplace of Israel's independence
Stay Close to Rothschild Boulevard
Rothschild Boulevard is the beating heart of Tel Aviv's vibrant culture. Make the most of your visit by staying at House of Palm, where luxury meets convenience.
Our serviced apartments are located just minutes away from this iconic street.
- Modern, fully furnished apartments with stylish designs
- High-speed Wi-Fi and smart TV entertainment
- Fully equipped kitchens with premium appliances
- Daily cleaning services to keep your stay hassle-free
Everything You're Looking For
If you're looking for cafés, restaurants, shopping, business, architecture, jogging, walking, or to just sit calmly and watch people living their life — then that's the place for you! You can find it all, and more, on Rothschild Boulevard.
The Rothschild Boulevard is a very major and historic avenue in the center of Tel Aviv. Being the first avenue in Tel Aviv, and one of the first streets in the city, Rothschild holds a lot of history and memories of modern-day Israel.
Rothschild Boulevard History
The avenue was founded in 1910, at the beginning of the establishment of Tel Aviv. Built from south to north, the idea was to create a fancy boulevard to resemble those of the biggest cities in the world.
Named after Edmond de Rothschild, an important figure who supported Zionist settlers in the late 19th and early 20th century. People worked hard to plant trees in what was then a dry, sandy area.
Many important figures, including Churchill and Rothschild himself, visited when construction was complete. In 1948, Israel's independence was declared from Dizengoff House, located on this very avenue.
What Can You Find on Rothschild Avenue?
Wow, there's so much to see here! Food, chill and relaxation, architecture, history, culture, and much more!
Food & Dining
The central part of the boulevard is filled with an incredible amount of cafés and restaurants! Traditional Israeli cuisine, Middle Eastern, Asian, Italian, fast food, vegan, healthy — you name it! Rothschild Avenue has it all.
Bauhaus Architecture
Tel Aviv's White City is a UNESCO World Heritage site because of the Bauhaus style, and Rothschild is one of its most famous locations. Buildings here give a modern atmosphere of the 1920s and 30s, while recent tall buildings and skyscrapers create a microcosmos of the last 100 years of architecture.
Relaxation & Nature
Despite being one of the busiest places in Tel Aviv, the wide promenade with its many trees provides shady areas throughout. Benches are everywhere, and somehow there's always a calming feeling when you take a slow walk or sit. The northern part is greener and less busy!
Culture & Entertainment
At the northern end sits HaBima — Israel's national theatre and one of the most important cultural institutions. The sight of people relaxing, eating their meals, or reading a book is common here. A perfect place to experience Tel Aviv life.
Historical & Cultural Points
One of the most iconic streets in Tel Aviv (and Israel) has some remarkable historical moments and places
First Kiosk
At the crossing with Herzl Street stands Tel Aviv's first kiosk (rebuilt in 2004 after the original was destroyed in 1989).
Dizengoff House
16 Rothschild — where David Ben-Gurion announced Israel's independence. Still preserved today.
Hagana Museum
At Rothschild 23, this museum tells the story of the organization that later became the IDF.
Founders' Monument
Located at the center of the boulevard — a pool and statue with the names of the founders.
Your Luxury Retreat Near Rothschild Boulevard
Discover the elegance and energy of Rothschild Boulevard, Tel Aviv's iconic avenue, while enjoying a premium stay at House of Palm. Located on nearby Nahalat Binyamin Avenue, our serviced apartments feature:
- Chic, fully furnished interiors with premium finishes
- High-speed Wi-Fi and streaming-enabled smart TVs
- Fully equipped kitchens for a home-like experience
- Professional cleaning services for your convenience
Enjoy 15% off when you book directly with us!